The European Accessibility Act (EAA) is a game-changer for businesses operating within the European Union. Enacted to enhance accessibility for people with disabilities, this directive (EU 2019/882) mandates that essential products and services—such as ATMs, banking software, e-commerce platforms, and self-service kiosks—must be designed with inclusivity in mind. Companies must ensure their digital and physical customer touchpoints are compliant before the June 28, 2025 deadline. Non-compliance could result in legal penalties and loss of business opportunities. This article breaks down what the EAA entails, common FAQs, and key strategies businesses should adopt for compliance.